Patagonia, Role Model

gpiw_front“Yeah, he wanted to make incredible products, but those products would be part of a bigger, greater vision– creating a role model for people who wanted to build a sustainable and responsible organization.” – The Selvedge Yard

gpiw_001JP of The Selvedge Yard continually inspires me with his posts. Recently, he highlighted Jim Collins’ piece in the current issue of Inc. Magazine. Mr. Collins refers to Yvon Chouinard, founder and owner of Patagonia, as one of “the original ’80s revolutionary entrepreneurs.” In the late winter and early spring of 2007, I read Mr. Chouinard’s book, Let My People Go Surfing. He deftly describes how it is possible to build a financially viable – scratch that – hugely successful business and maintain a modicum of peace-of-mind. Reading his memoir, along with a fateful hiking trip to Colorado, changed my life. I cleaned out my closet. Changed my diet. Found work that inspired me. Spent more time outside.

gpiw_016Since that time, I’ve sought out companies with a mission similar to Patagonia. Apolis Activism and Nau come to mind. Apolis, with its Union of Trade, and Nau with its commitment to developing fabrics that are 100% organic, 100% recycled, and 100% recyclable are indebted to Uncle Yvon, and I’m fairly certain the Parton brothers of Apolis will tell you that his background as an enviro-activist played a part in the development of their mission. gpiw_096

In the Inc. piece, Mr. Collins observes that every 20-30 years there is a major development in the evolution of business that we become aware of only in retrospect. I wonder what Mr. Collins will say in 2030 when referring to the whippersnappers entering business today. Maybe it’s because this is where my interests lie, but new clothing companies, especially companies started by and for young men, appear to be growing in number with each passing day. My hope is that they will take note of elders like Mr. Chouinard and Mr. Collins, that they won’t make the same mistakes so many before them have made. This is a call for consideration. Learn from history. Read. A lot. gpiw_094

All images c/o the 1975 Catalogue for Patagonia’s umbrella company, Great Pacific Iron Works.

For a brief history of Patagonia, visit their website.

For one such whippersnapper, see what Yvon’s son Fletcher is doing with surfboards.

Must Read:

Blessed Unrest.

Cradle to Cradle.

Let My People Go Surfing.

Raising the Bar.

Small Giants.

Uncharitable.

Special thanks to Ready for the House for the killer GPIW find.

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4 Comments

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4 responses to “Patagonia, Role Model

  1. JP

    Thanks Max. So you’re the one that reads my blog…

    You’re a true gent.

  2. The Dude

    Thanks for keeping me up to cool, plaidout.

    Looking forward to 180 South. I always wanted to be a Malloy brother.

  3. JP, takes one… as the saying goes.

    Dude, Malloys, yes, but Johnsons seem to have it made: play a mean guit, surf the short board with aplomb, and talk and sing in a heavenly whisper.

  4. Max — Great post. Hard to find companies and brands that really stand for something.

    And good call on Nau. I’m reading this wearing my Filson Mackinaw vest and Nau raincoat — always thought this was a weird combination (maybe it is) but I love both pieces. Good to hear one of my style gurus providing some confirmation 🙂

    Clint

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